How to Forecast Future Trends - 6 Waves + 4 Steps

Friday, January 30, 2009

By Frank Feather

The "Big Picture"

To forecast future trends effectively, and with precision, you must step back to see the "big picture" of how current and upcoming trends might evolve over various time intervals, and then assess their trajectory, speed, and interaction.

Essentially, you compile a "jigsaw puzzle" of what the future will be like. You never have all the pieces, and they constantly change in shape, size, and color, thus reflecting the world in a state of flux. By looking for trend patterns, you can anticipate their magnitude - and thus "see" or envision their outcome with a high degree of accuracy. It is akin to very long-range weather forecasting, using satellite imagery to track the biggest trends.

Future trends emerge in two major, matrix-like dimensions:

*"6-WAVE": 6 layered waves of future trends, each wave overlapped by the next, as society develops and modernizes; and

*"4-STEP": 58-year mega-cycle of social, technical, economic, and political trends.

The resulting mega-cycling waves of future trends bring a "6-WAVE + 4-STEP" kaleidoscope of change - a giant multi-dimensional jigsaw puzzle. You then plot this satellite "map" of anticipated future trends across a 20-Year Timetable of 5-year intervals. It serves as a guide to decision-making and action - by individuals, societies, professions, organizations, industries, and governments.

"6-WAVE" Layers

In his book The Third Wave, futurist Alvin Toffler referred to the Agricultural Era and the Industrial Age as 1st-Wave Society and 2nd-Wave Society respectively. Third Wave Society is the post-Industrial period already well underway since about 1950 in the West.

Under-developed countries are stuck in a rut; bogged down as 1st-Wave agrarian societies, with people still living hand to mouth, working on a labor-intensive basis, just as people in Western countries did in their Agricultural Age. By contrast, rapidly-developing countries, such as China, are seeing a continual shift into the industrial and service sectors.

All economies modernize across this "1st-2nd-3rd Wave" path of development. Western nations have already moved beyond the 3rd-Wave, which is now so large that it employs about 85% of the North American work force. Indeed, Toffler's "Third Wave" must now itself be divided into four distinct waves, giving us 6 waves or economic layers in total:

1st Wave: Agriculture (and natural resources)
2nd Wave: Industry (manufacturing, transport)
3rd Wave: Services (financial, health, personal)
4th Wave: Information (knowledge, high-tech, bio-tech)
5th Wave: Leisure (entertainment, travel, tourism) 6th Wave: Outer Space.

These 6 waves exist simultaneously, though at any one time one wave predominates. The new waves pile on top of the old ones, building the economy higher. The old waves rarely disappear; the new waves complement them. For example, 2nd-wave machines also modernize 1st-wave agriculture. The 4th-Wave is not just spawning the digital economy; it is modernizing every sector - farm, factory, office, hospital, hotel, airline. The 4th-Wave is now the main employer in the West.

National fortunes vary, depending on the urge to change, the degree of innovation, and the political climate. In the future, the leading nations will be those with strong 4th- and 5th-Wave sectors. Indeed, countries such as China and India already have ambitious 6th-Wave space programs.

"4-STEP" Mega-Cycle
These 6 massive waves interact in a "4-STEP" long-wave cycle, about 58 years long. "4-STEP" stands for a Social, Technical, Economic, and Political sequence of change. The current long wave started around 1990. Within it are six 9.5-year midi-cycles, which is why the economy currently is slowing in 2008-9. The next 9.5-year cycle will peak in 2018-9, and so on, until the full long-wave culminates in a major slowdown around 2048.

STEP 1 - Social Motivation
Change is driven by human forces. As we progress through the "hierarchy of needs," we generate new ideas to sustain our progress. We apply these ideas to techno-innovation. Today, as the 4th Wave spreads globally, innovations spread like lightning, again changing needs and aspirations. Any society that fails to innovate will stay stuck in the old wave, often missing several long wave cycles.

STEP 2 - Techno-Innovation
New ideas spur research, pushing back the frontiers of science, and spawning still more future trends in technology. The more efficient and productive the new technology, the greater its economic and social benefit. The greatest techno-change in world history is the Internet Revolution, or what I call the Webolution, which is a huge wealth-creation phenomenon.

STEP 3 - Eco-Modernization
The third step, therefore, is the effective management of technology to restructure and modernize the economy - to orchestrate the production of worldwide wealth. The Webolution is creating massive productivity gains, which always lead to real increases in wealth.

STEP 4 - Political Reform
Finally, to ensure that people benefit from this new wave of modernization, the entire 4-STEP cycle must be elevated to a higher level, so that people are incentivized to start the process all over again. To allow this, political systems inevitably will reform - preferably by consensus, but by upheaval if necessary. Otherwise, corrupt regimes and despots garner all the gains. Bureaucracy and entrenched power bases arise. Thus disenfranchised and disenchanted, people lose all incentive to innovate. Eventually, however, trends will overwhelm the system's resistance to change. It will reform or be overthrown.

In sum, the world is in constant transition, climbing 6 waves of modernization and crossing the 4-STEP cycle of change. This occurs in varying degrees and speeds, over different timeframes.

The task of the futurist is to identify, track, and forecast the next future, identifying threats and opportunities. Anyone who can "see" and "map" their future in this way, and takes the necessary steps to change, will grow and succeed in every way. Those who fail to "see" their future will simply end up in the wrong place.

Frank Feather is a futurist, Web expert, strategy consultant, speaker, radio host, and author of Biznets: The Webopoly Future of Business. Also the SelfGrowth.com Official Guide on Future Trends, his "hub" is http://www.Future-Trends.com

The Most Powerful But Most Dangerous Place To Be - The Comfort Zone

Thursday, January 15, 2009

By Steyn Viljoen

There is one thing on this planet that gives children (and some adults) more power than they would ever imagine. We have all experienced it before and if you can get hold of it, you experience freedom and satisfaction that surpass all understanding. With this 'thing', you can control how people feel around you as well as how they might react towards you... You can call it whatever you want to, but I just call it the TV remote.

We all know the divine moment you experience when you can get to the remote first. What makes it even more powerful, is when you have reserved parking in the most comfortable chair in the room. This is such a comfortable place to be in, and we can control virtually everything around us, but in this comfy place, you are marked with one big red bull's eye. You are the target for world war 3.

Similarly, we all find ourselves in such a spot somewhere in our lives. This comfort zone we all find ourselves in, is such a powerful place because we always tend to find something in it that we can use to control things. It gives us power to make any decision we want to and it even gives us the power to manipulate people. But every comfort zone is marked with one giant, red, bull's eyes.

Why? Because no one can grow while he/she is in a comfort zone. And if you look around you, you don't have to look very far to see that the natural tendency of life is to grow. Plants grow, animals grow, people grow not only physically, but also emotionally and spiritually. If you find yourself in such a place where you don't grow, unwanted things (challenges) will start to occur so that you can grow so that the balance in life can be maintained. Obviously no one on this Earth can escape challenges, but you can pick the challenges or they can pick themselves (many times unwanted ones).

So how do you know you are in a comfort zone? It might be a good indication that you are in a comfort zone when you are bored, keep on being mentally tired, where you have become complacent, or where you are not inspired and moved by what you do.

Look around you, look inside you, deeply inside you. Where do you experience some major challenges or problems in your life; work, relationships, self? The chances that you are in a comfort zone are quite big. For as long as you stay in that comfy little place where you are most relaxed and undisturbed, you will be the target of unwanted challenges.

What can you do right now to get you out of that comfort zone/s?

As a coach I see you as creative and resourceful and therefore you already have all the answers to get you out of it. Unfortunately most of us find ourselves in a comfort zone where we don't want to ask us the necessary powerful questions needed to get us out of it. If we do ask us these very important questions, we wait for someone else, or the right time to get us out of it.

My passion (and job) as a coach, is to guide you on a journey of self exploration and discovery through powerful questioning so that you can get out of these comfort zones. Through this exploration and discovery process, you start to set goals that are not just outrageously big and life changing, but these are the goals that are right for you. These are the goals wherein you find your voice. These are the goals that make you a History maker and a World shaker.

Start this journey by discovering the right goals for you and receive a free goals report.

All journeys starts with a destination. A destination without goals is useless. But it is not just goals that makes us history makers and world shakers, but the right goals that does.

What goals will revolutionize your life in 2008 and take you on a journey to become a history maker and a world shaker?

Get your free in less than 5 minutes.

Steyn Viljoen
Professional Certified Coach
Cog Coaching
http://www.cogcoaching.com/

How To Put Concepts Into Action

Thursday, January 8, 2009

By Wong Chendong

In order to blow the lid off your business, run circles around your competitors and have an abundance of time to do all the fun things you want to do as a result of your wealth and success, there are three ways you need to stay laser focused and maximally productive.

  1. Focus on your strength and what you enjoy most. The first step in distinguishing a 20 percent item is to decide what it is you are good at doing and what you enjoy and outsource the rest. If building a web page is not your area of strength then don't waste your valuable time trying to build one. Instead, hire someone to do this work for you at a small fee. It is worth the money spent because it will save your time in headaches and frustration, plus the time you spend on things you're not good at robs you of the time that could be spend on your strength areas. The frustration of doing activities you don't enjoy lower your energy and affects your effectiveness in other areas of your business.
  2. Focus on "dollar-productive" activities. Look at areas in your business that will directly bring you money after you determined your area of strength. It is simple to get stuck in the minutia of editing your videos, tweaking your ebooks or making your graphics look just right. Remember this and put it in your mind, the killer of any business is perfectionism. Just get your product out there and start thinking like the big software companies. One example of this is Microsoft, you don't see them waiting until their latest version of windows is perfect and running with zero glitches then release it. Microsoft make improvement via software update when the got to the public by their stated release date. Focus on making money on your product that have completed enough to release, then make improvement as you go. The benefit of this method is that you will receive undoubtedly great feedback that will be invaluable in guiding you in the creation of future products and service by your customers.
  3. Complete your "Big Rock". The above two important steps is to identify your top 20 percent of work, now in this step shows you how to stay focus on accomplishing that 20 percent each day. This is by far the most effective way to make great progress and see huge results quickly at first glance. First thing is the morning, especially if you don't feel like doing them, is to ensure that you complete your daily "Big Rock" items first. People fail in this business for one of the biggest reason and the reason is they simply don't take action. Emotion follow action, not the other way around. Your feeling of avoidance or procrastination are action itself which will override and build positive momentum.The Unfortunate flip side is that if you allow your feeling to dictate whether you take action or not, you will reinforce those feelings, making it more difficult to take action the next time.There is no better way to make rapid and dramatic progress in your business and you will enjoy your work more as you begin seeing result of your actions. Building these habits will help eliminate the draining feeling of being scattered, overwhelmed and not knowing what action to take next.

Wong Chendong is the Webmaster of EmpireDotCom.com (The Internet Marketing Empire)

Get tips, strategies and secrets of Internet Marketing at http://www.empiredotcom.com/